
Culture
The Brutalist Perfumer: Why Scent is the New Architecture
Moving beyond floral tropes, a new wave of olfactory artists is using notes of concrete, hot asphalt, and industrial ozone to map our urban identity.
5 min read

Moving beyond floral tropes, a new wave of olfactory artists is using notes of concrete, hot asphalt, and industrial ozone to map our urban identity.

How a new wave of scent designers is using concrete, ozone, and static to redefine the boundaries of luxury fragrance.